TRADEMARK REGISTRATION

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TRADEMARK REGISTRATION

A trademark (popularly known as brand name) in layman’s language is a visual symbol which may be a word signature, name, device, label, numerals or combination of colours used by one undertaking on goods or services or other articles of commerce to distinguish it from other similar goods or services originating from a different undertaking. The legal requirements to register a trademark under the Act are:


The selected mark should be capable of being represented graphically (that is in the paper form).


It should be capable of distinguishing the goods or services of one undertaking from those of others.


It should be used or proposed to be used mark in relation to goods or services for the purpose of indicating or so as to indicate a connection in the course of trade between the goods or services and some person have the right to use the mark with or without identity of that person.


As per the Trademark act, Trademark registration in India helps the applicant or the trademark owner to safeguard his logo or trademark. Trademark registration also helps to avoid duplication within the trademarks.

WHY TRADEMARK REGISTRATION IS IMPORTANT IN INDIA

The basic reason for Trademark registration in India is to differentiate two goods which can belong with same category of business or also may differ. Trademark registration helps the trader or the business holder to get several rights and benefits.

There are few reasons why trademark registration is beneficial and important in India.

1. Helps to differentiate goods from the competitors.
2.It indicates the quality of of product.
3. Helps to earn goodwill and establish a brand.
4. The brand can serve as a important factor to grab the attention of the customer.
5. You can easily apply for various states and Central Government tenders if you have GSTN.
6. Trademark registration can increase sales volume.
7. Unregistered trademark may affect your brand reputation.

ADVANTAGES OF TRADEMARK REGISTRATION

Enjoy exclusive rights

Trademark registration helps the proprietor to get exclusive rights and use it with every possible ways. Conceivably the most vital explanation behind enrollment of an Trademark is that it categorizes the organization in an authorized firm.

Maintains security

An enlisted trademark can be hypothecated as security, implying that an enrolled exchange stamp can be promised as security to anchor advance offices similarly as steady property can be reinforced.

Explore yourself in other nations

Registered Trademarks can be utilized in some of the foreign territories and the business can be expanded.

Attract people

Trademark registration helps to attract human resource as people love to work with brands and Trademark registration helps to make the firm as a brand itself.